■静岡県文化財課との共創事業
静岡県が実施する「Shizuoka Inbound Tourism Innovation 2025」に採択され、静岡県内の文化財（伊豆の仏像）を活用したインバウンド向け体験プログラムの開発に取り組みました。
訪日メディア JapanTravel の外国籍スタッフ2名を招聘し、モデルツアーを実施。海外旅行者の視点から得られた意見をもとに、より魅力的な体験となるようプログラムの磨き上げを行いました。
Co-creation Project with the Shizuoka Prefectural Government’s Cultural Properties Division
WasabiTravel was selected for the “Shizuoka Inbound Tourism Innovation 2025” project, an initiative by Shizuoka Prefecture, and developed inbound tourism experiences utilizing cultural heritage resources in Shizuoka, including Buddhist statues in the Izu region.
As part of the project, we invited two international staff members from JapanTravel, a travel media platform, to participate in a model tour. Based on their feedback and insights from an international perspective, we refined and enhanced the tour program to create a more engaging experience for overseas visitors.
■地域の高校との連携 Collaboration with Local High Schools
●静岡県立伊豆総合高校「観光ビジネス」
高校生とともに、伊豆市の魅力を発掘し、新たな観光コンテンツの創出に取り組みました。
高校生が地域の歴史や文化について学び、自らテーマを設定してツアーを企画。WasabiTravelは、ツアー造成のサポートや行程づくり、実施に向けた準備を支援しました。
Shizuoka Prefectural Izu Sogo High School – Tourism Business Program
We worked with high school students to discover the unique attractions of Izu City and develop new tourism experiences.
The students learned about the region’s history and culture and created their own tours based on themes they selected themselves. WasabiTravel supported them in developing the tour concepts, designing itineraries, and preparing for the implementation of the tours.
●静岡県立沼津津商業高校「地域戦略論」
沼津商業高校で「地域創生論」を受講する生徒4名とともに、地域に受け継がれてきた伝統行事の継承と活用を目指すビジネスプランの企画・支援を行っています。
実証実験では「盆踊り」をテーマに、地域住民、高校生、外国人留学生が交わる場を創出。伝統行事を単なるイベントで終わらせず、国境を超えて楽しめる新しい「地域文化体験コンテンツ」へと昇華させる取り組みを行いました。
Shizuoka Prefectural Numazu Commercial High School – Regional Strategy Program
We are working with four students enrolled in the “Regional Strategy” program at Numazu Commercial High School to develop and support a business plan aimed at preserving and making use of traditional local festivals and cultural practices passed down through generations.
As part of the pilot project, the students chose Bon Odori (traditional Japanese dance) as their theme and created opportunities for local residents, high school students, and international students to come together. Rather than treating a traditional festival as simply a one-time event, we are working to transform it into a new cultural tourism experience rooted in the local community, one that can be enjoyed by people from different cultural backgrounds and across national borders.
■伊豆市産業振興協議会
伊豆市産業振興協議会（伊豆市DMO）主催、WasabiTravelの企画・運営により、「伊豆のものづくりバスツアー」を実施しました。
伊豆市の梅の木を活用したお箸づくりや、地域に根ざした企業の工場見学など、伊豆の「ものづくり」に触れる体験を通して、地域の産業や人の魅力を知っていただくツアーを企画しました。
Izu City Industrial Promotion Council
Organized by the Izu City Industrial Promotion Council (Izu City DMO) and planned and operated by WasabiTravel, the “Izu Monozukuri Bus Tour” was designed to introduce participants to Izu’s local industries and the people behind them.
Through hands-on experiences, including making chopsticks from plum trees grown in Izu City and visiting factories of locally rooted companies, the tour offered participants an opportunity to discover the unique appeal of Izu’s craftsmanship, industries, and local people.
